Brains Behind the Business

A neuro-affirming programme for purpose-driven business owners who want clarity, confidence, and strategies that actually work with their brains.

You’re not failing.

You’re not just running a business. You’re juggling every hat, plate and ball going while trying to have a life.

Your to-do list is endless. Your energy tank is empty. You care deeply about the work you do, but you’re so busy spinning, you barely feel the joy of it anymore.

And when you finally try to invest in yourself? You sign up for courses you can’t finish, programmes that overwhelm you, or events you end up cancelling because your brain and body just can’t. Cue guilt. Cue shame. Cue the “why can’t I just keep up like everyone else?” soundtrack in your head.

You’re not failing. You’ve never been given the manual for your brain.

The struggle is real.

Maybe you’re ADHD, autistic, dyslexic, dyscalculic—or some mix of all of them.

But here’s what’s probably happening

  • You desperately want balance, but always end up overloaded.

  • You care so much, you say yes to too much, then burn out.

  • You’ve tried “thinking about what you need,” but without the right knowledge, nothing changed.

  • You’ve felt like a fraud asking for support, worrying you’ll be “a fuss.”

  • You compare yourself to everyone else, who all seem to be doing better, faster, more.

And yet deep down? You know you’re bloody brilliant at what you do. Clients love you. Your ideas are magic. You’re just exhausted trying to keep up with systems that were never designed for you.

A grey laptop with black keys open on a presentation wth a white background where the wording says "Do the best you can with what you know, until you know better. Then, when you know better, do better." - Maya Angelou

The Hidden Problem

The issue isn’t that you’re lazy, flaky, or unorganised.

The issue is you’ve never learned:

  • How your eight sensory systems affect everything from focus to social batteries.

  • Why executive functioning makes planning, remembering, and prioritising harder.

  • How conditions like hypermobility, EDS, or fatigue drain you faster than others.

  • Which strategies actually stick for you (and which you can bin without guilt).

Without that knowledge, you get stuck in the loop: try → overwhelm → guilt → give up.

Staying stuck isn’t cheaper. It costs you more time, more energy, and more confidence than actually solving the problem.

Quick Maths Moment

The cost of Brains Behind the Business is just £129.

That’s less than that Amazon impulse order you forget you even placed. Definitely less than the last course you bought and never opened.

But this one isn’t going to gather dust. This one is designed for your brain.

A blurred background of a cafe, in the foreground a cup of coffee in a brown mug on a brown saucer is placed on a dark wooden table. The coffee has a heart designed into the froth and milk on the top.

The Shift

You don’t need to “fix yourself.”
You need to stop shoulding all over yourself.

You don’t need to keep pretending you can run your business like everyone else.
You need to design it around your wiring.

You don’t need to hide your needs and feel like a fraud.
You need the confidence to ask for them — and the self-trust to walk away when something isn’t right.

That’s the shift Brains Behind the Business gives you.

The Course

This is a 4-week, bite-sized, neuro-affirming programme built for people exactly like you.

We cover:

Sensory Systems – Discover how your eight senses affect your focus, comfort, and overwhelm.

Sensory Systems – Discover how your eight senses affect your focus, comfort, and overwhelm.

Executive Functioning – Make sense of planning, memory, and prioritising without any shame.

Executive Functioning – Make sense of planning, memory, and prioritising without any shame.

The Body-Brain Connection – Hypermobility, EDS, autoimmune conditions—why your body matters to your business.

The Body-Brain Connection – Hypermobility, EDS, autoimmune conditions—why your body matters to your business.

Strategies That Stick – Build your own whole menu of tools that fit, not cookie-cutter hacks.

Strategies That Stick – Build your own whole menu of tools that fit, not cookie-cutter hacks.

Neuro-Inclusive Growth – Learn to grow a business that sustains you instead of draining you.

Neuro-Inclusive Growth – Learn to grow a business that sustains you instead of draining you.

Everything is drip-fed weekly in three formats:


🎥 Video
🎧 Audio
📖 Transcript

So you can learn however your brain works best.

Why me?

I’m Jo. ADHD-er, multiple business owner, recovering plate-spinner.

I’ve built a multi six-figure business not by working harder, but by working with my brain.

Alongside lived experience, I’ve got 15 years as a neuro-specialist clinician in the disability sector. Which means you get both the messy reality and the clinical science, woven into practical strategies that stick.

A head and shoulders picture of Jo McMeechan standing outside, smiling and leaning against a tree. Jo is wearing a woolly yellow hat with her lpng brown hair down and a cream woolly jumper underneath a dark blue coat which is zipped up.

Don't take my word for it...see what some real life humans have to say!

"Jo makes what felt confusing suddenly make sense."

“Jo’s workshop was a fantastic addition to my FABUSAS course! The insights gave me lightbulb moments about my own sensory needs. Jo makes what felt confusing suddenly make sense. Knowing your individual processing powers can unlock so much potential. Awareness is one thing, but Jo takes you into acceptance and innovation to create spaces that actually work.”

JoJo Smith, CreativSAS

"This has been absolutely game changing"

“This has been absolutely game-changing.

Jo, you could be charging 70 times more than this. You gave me the biggest penny drop moment: I don’t look after myself.

That changed everything. I’ll be sending more people to you!”

Maddy Alexander Grout

"An incredible opportunity."

An incredible opportunity to work with an insanely qualified and experienced professional.”

Lou Parker

Imagine this....

It’s three months from now.

You know exactly what drains you — and what powers you back up.


You spot burnout before it begins, and you have tools to stop it.


You say yes and no without guilt.


You walk into client spaces confident to ask for what you need.


You’re building your business around your wiring instead of in spite of it.

And most importantly?


You feel proud, not ashamed, of the way you work.

Doors close 16th November. That’s it.

How many more months do you want to spend burning out, giving up on programmes, and feeling guilty you can’t keep up? The longer you wait, the longer you stay stuck in the loop.

Your Next Step

Two women are seated at a kitchen table, facing each other and talking. One woman has long brown hair and is gesturing with her hands. The other woman has blonde hair tied back and is listening, resting her hands on a notebook in front of her. A mobile phone is placed on the table, and sheer curtains hang in the background.

  • If you’re tired of signing up for courses you can’t finish, join this one.

  • If you’re sick of feeling like a fraud for asking what you need, join this.

  • If you’re ready to finally build a business that fits your brain, join this.

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